Chrysler Announces New Incentives: 0% Financing or up to $4,000 Rebates

The Chrysler Group LLC is the latest automaker to join the incentive war that car makers have been waging for the past month in order to increase sales to individual customers in the U.S.

The Detroit company said that it has began offering 0 percent financing or discounts (e.g. Dodge Charger buyers can choose from 0 percent financing for up to 72 months or a $3,000 rebate) on most 2010 model year Chrysler, Dodge, Jeep and Ram truck vehicles when financed through GMAC Financial Services.

The incentives announced are valid until June 1, 2010. For more details, check out the official release after the jump.

From Chrysler Press Release:

Chrysler Brand

Consumers purchasing 2010 model year Chrysler brand vehicles can choose 0 percent financing for up to 60 months, or 1.9 percent financing for 72 months through GMAC Financial Services, or Consumer Cash of up to $3,000.

Jeep Brand

Consumers who purchase Jeep brand 2010 model year vehicles can choose 0 percent financing for 36 months or attractive financing rates for longer terms or up to $4,000 Consumer Cash.

• Consumers who purchase a Jeep Liberty, Jeep Grand Cherokee or Jeep Commander can choose 0 percent financing for up to 60 months or Consumer Cash of up to $4,000
  
  • In addition, consumers who purchase or lease a Liberty, Grand Cherokee or Commander and finance through GMAC Financial Services are eligible for up to $1,000 in GMAC Bonus Cash
    
• Consumers purchasing a Jeep Wrangler are eligible for $500 in Mopar® Bucks
  

Dodge Brand

Consumers purchasing most 2010 model year Dodge brand vehicles can choose from 0 percent financing for 36 months or Consumer Cash of up to $3,000.

• Consumers purchasing a Dodge Avenger, Dodge Grand Caravan or Dodge Nitro can choose 0 percent financing for up to 60 months, or up to $2,000 Consumer Cash
  
• Consumers who purchase Dodge Charger can choose from 0 percent financing for up to 72 months or Consumer Cash of $3,000
  
• Consumers purchasing a Dodge Challenger can choose from attractive financing rates from GMAC. In addition, the consumer receives $2,000 in Mopar Bucks with the purchase or lease of a 2010 Dodge Challenger
  
• Consumers who purchase a Dodge Journey or Dodge Caliber can choose from 0 percent financing for 36 months, or Consumer Cash of up to $1,500
  

Ram Truck Brand
Consumers who purchase most 2010 Ram truck vehicles can choose from 0 percent financing for up to 60 months, or Consumer Cash of up to $3,000.

• In addition, consumers purchasing or leasing a Dodge Dakota or Ram 1500 and finance through GMAC are eligible $1,000 GMAC Bonus Cash
  

Leasing
Chrysler Group is offering attractive lease rates on several 2010 model year vehicles.

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Chrysler Announces New Incentives: 0% Financing or up to $4,000 Rebates

The Chrysler Group LLC is the latest automaker to join the incentive war that car makers have been waging for the past month in order to increase sales to individual customers in the U.S.

The Detroit company said that it has began offering 0 percent financing or discounts (e.g. Dodge Charger buyers can choose from 0 percent financing for up to 72 months or a $3,000 rebate) on most 2010 model year Chrysler, Dodge, Jeep and Ram truck vehicles when financed through GMAC Financial Services.

The incentives announced are valid until June 1, 2010. For more details, check out the official release after the jump.

From Chrysler Press Release:

Chrysler Brand

Consumers purchasing 2010 model year Chrysler brand vehicles can choose 0 percent financing for up to 60 months, or 1.9 percent financing for 72 months through GMAC Financial Services, or Consumer Cash of up to $3,000.

Jeep Brand

Consumers who purchase Jeep brand 2010 model year vehicles can choose 0 percent financing for 36 months or attractive financing rates for longer terms or up to $4,000 Consumer Cash.

• Consumers who purchase a Jeep Liberty, Jeep Grand Cherokee or Jeep Commander can choose 0 percent financing for up to 60 months or Consumer Cash of up to $4,000
  
  • In addition, consumers who purchase or lease a Liberty, Grand Cherokee or Commander and finance through GMAC Financial Services are eligible for up to $1,000 in GMAC Bonus Cash
    
• Consumers purchasing a Jeep Wrangler are eligible for $500 in Mopar® Bucks
  

Dodge Brand

Consumers purchasing most 2010 model year Dodge brand vehicles can choose from 0 percent financing for 36 months or Consumer Cash of up to $3,000.

• Consumers purchasing a Dodge Avenger, Dodge Grand Caravan or Dodge Nitro can choose 0 percent financing for up to 60 months, or up to $2,000 Consumer Cash
  
• Consumers who purchase Dodge Charger can choose from 0 percent financing for up to 72 months or Consumer Cash of $3,000
  
• Consumers purchasing a Dodge Challenger can choose from attractive financing rates from GMAC. In addition, the consumer receives $2,000 in Mopar Bucks with the purchase or lease of a 2010 Dodge Challenger
  
• Consumers who purchase a Dodge Journey or Dodge Caliber can choose from 0 percent financing for 36 months, or Consumer Cash of up to $1,500
  

Ram Truck Brand
Consumers who purchase most 2010 Ram truck vehicles can choose from 0 percent financing for up to 60 months, or Consumer Cash of up to $3,000.

• In addition, consumers purchasing or leasing a Dodge Dakota or Ram 1500 and finance through GMAC are eligible $1,000 GMAC Bonus Cash
  

Leasing
Chrysler Group is offering attractive lease rates on several 2010 model year vehicles.

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Chrysler Wraps Headquarters to Celebrate "Truck of the Year" Award

To celebrate the 2010 Ram Heavy Duty Motor Trend "Truck of the Year" win, Chrysler has put a dedicated 140-foot tall and 120-foot wide building wrap at its Pentastar Central headquarters in Auburn Hills.

Fred Diaz, President and CEO of the firm's newly formed Ram Truck division, had this to say about the wrap:

"The purpose [of the wrap] is to share our pride in the Ram Heavy Duty as well as the Ram 1500 with our employees that work hard each day to support this company as well as the communities that surround Chrysler Group. This display will be seen by approximately 200,000 drivers and passengers along the Interstate-75 in Auburn Hills, Mich., each day."

The company said that the building wrap is part of an overall marketing campaign for the Ram Heavy Duty that was recently launched nationwide.

Building Wrap Quick Facts

• The Ram Truck featured in the building wrap is approximately 100 feet long and 41 feet tall
  
  • Its headlamps are 18 feet wide and 9 feet tall
    
  • Its tires are 16 feet wide and 17 feet tall
    
  • Its windshield is 28 feet wide and 9 feet tall
    
  • The front grille is 27 feet wide and 12 feet tall
    
• The building wrap covers 14 stories of the Headquarters' tower
  
• It took three days to place the wrap on the tower
  
• The building wrap could stay on the tower up to 120 days.
  

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Chrysler Group's Sales Numbers are More Confident than they Should Be

Despite all the negative publicity, it seems that Americans would still rather be driving a Toyota than a Chrysler product. According to Edmunds, Chrysler's consumer sales are down a HUGE 44% this year, versus Toyota's 14% drop.

Anyone quoting a 3% drop by Chrysler is factoring in fleet sales, and that isn't exactly fair. However, a Chrysler spokesperson says, "Fleet is part our businesses strategy...We have to rebuild consumers' confidence in the company...The fact that large companies are willing to buy our vehicles helps rebuild that confidence." Hopefully.

Here's what you can learn from some industry analysts:

Jesse Toprak, TrueCar: "You cannot viably survive with fleet and rental sales over 50%...The math just doesn't work."

Erich Merkle, President, Autoconomy.com: "The fact that [Chrysler's] losing share on the pickup side, it says to me that this goes beyond the product itself...I think Chrysler in the near term will be at the mercy of the market. They'll continue to lose market share, but they've got to hope that a rising tide will lift all boats."

Jeff Schuster, J.D. Power & Associates: "It really is survival mode for the next 18 months until they see product in the showroom...They're not finished with the turnaround yet. This is not something that can happen overnight."

If the Pentastar's lineup over the next couple years ends up being as promising as it looks, perhaps Chrysler won't have to keep leaning on fleet sales like an old man with a cane.

Maybe then, finally, we'll have a chance to see some legitimate, luxurious Chrysler compacts and small, sporty Dodges. And what if they try to pull another Sebring or Compass? I can't speak for anyone else here, but if that happens, take it easy guys. No tears shed on this side of the table.

- By Phil Alex

Via: CNN

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Chrysler and Fiat Group Reveal 2010-2014 Product Plan, Many U.S. Models to be Based on Fiat Platforms

Today, the Chrysler Group LLC and it's Italian parent company partner Fiat presented the firm's long-awaited five-year business plan that's supposed to show how Fiat will turn the U.S. automaker's fate around and save the company from going down. Many interesting thing were said and shown at the eight-hour long press conference including Chrysler's new logo but in this post, we'll concentrate on the 2010-2014 product plan of the Chrysler Group's core division that comprises of the Chrysler, Jeep, Dodge Cars and Ram Truck brands.

The company's five-year product strategy that includes many new models based on Fiat platforms was unveiled by the Group's vice president of product planning, Joseph Veltri.

Starting off from Jeep, in 2010, aside from the market launch of the new Grand Cherokee, the Patriot, Compass, Wrangler and Liberty will be freshened. The following year, the Wrangler will receive another update including a new interior. 2013 will see the Jeep brand receiving three new models based on Fiat platforms including a small SUV, a common replacement for the Patriot and Compass, and a new Liberty. The Commander will most likely be dropped off in 2011.

Moving on the Chrysler, next year the brand will present the redesigned Sebring and 300 sedans while in 2012, a new Fiat-based compact sedan will join the range., In 2013, Chrysler will get three new products based on Fiat platforms, including a Fiat Group sourced small car (most likely the Punto), a successor to the Sebring and a new midsize crossover. An all-new Chrysler-developed Town and Country minivan will be presented in 2014.

In 2010, the Dodge Car brand will unveil refreshed versions of the Avenger and Journey, along with a fully redesigned Charger sedan and a new fullsize CUV. The Nitro will receive a facelift in 2011 as will the Challenger pony car while the Viper will be freshened up in 2012. The same year will see the introduction of a new Fiat-based compact sedan that will replace the Caliber which will be discontinued after 2012.

In 2013, Dodge will get yet two more Fiat-based models, a small car and a replacement for the Avenger sedan. The Grand Caravan will be replaced with a new model in 2014.

Finally, highlights of the newly-formed Ram Truck division's plans include the possible presentation of a new mid-size pickup truck based on a car platform in 2011, and the launch of Fiat-based small and large commercial vans in 2012. Furthermore, the company said that it will discontinue the production of the Dakota in mid-2011.

More details can be found in the presentation sheets below.

Chrysler LLC Group Product Plan 2010-2014

___________________________________________________________________

Chrysler LLC Group Product Development

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Mopar to Show Off Custom Dodge Ram Bianco at 2009 SEMA

Next month's SEMA show at Las Vegas will see the Mopar squad revealing several concept models including this custom Dodge Ram Bianco that's based on the HEMI V8-powered Ram 1500 Sport. Chrysler's in-house performance tuning arm said that the Ram Bianco has been modified to reflect a more upscale feel and appearance with the help of several Mopar performance parts and accessories.

Finished in a special Arctic Ice pearl paint, the truck is distinguished by a Mopar body kit that includes modified fender flares while the 22-inch alloy wheels in dark finish and lowering kit complete the upgraded looks.

Inside, Mopar said that the Ram Bianco gets black and white Katzkin seats with matching door trims and Piano Black and Arctic Ice accents. There's also a new For Kicker audio system consisting of an audio amplifier, a subwoofer and new speakers.

Performance upgrades are limited to a Mopar cold-air intake and a new exhaust system.

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Fiat S.p.A Splits Dodge to Car and Ram Truck Brands

In a surprise move, the Chrysler Group's new Italian management on Monday announced that it is splitting the Dodge passenger car and truck division into two separate entities. The American automaker now has four brands - Chrysler, Jeep, Dodge Car and Dodge Ram. Heading the Dodge Ram brand is Fred Diaz Jr. who was appointed President and CEO of the marque while Ralph Gilles, Chrysler's Chief of Design becomes president and CEO of Dodge Car.

"The brand-focused strategy has been refined further with the unbundling of the Dodge Brand which now consists of the Dodge Ram Brand and the Dodge Car Brand organizations," said Sergio Marchionne, Chief Executive Officer of both Fiat S.p.A and Chrysler Group LLC. "This reorganization will allow us to protect and develop the unique nature of the product offerings within the Dodge Brand."

Other managerial changes include the appointment of Olivier Francois as the President and CEO of the Chrysler Brand. Francois, who continues to hold his position as head of the Italian automaker's Lancia brand, will also be the lead executive for the Marketing organization with responsibility to coordinate worldwide marketing strategies, brand development and advertising for the Chrysler, Jeep, Dodge Car and Dodge Ram brands.

There are no changes at the Jeep brand that will continue to lead by Michael Manley.

-Thanks to everyone for the tip!

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