Rhys Millen Wants to Climb Pikes Peak in Under 10 Minutes...With This

Rhys Millen will be tackling Pike's Peak in the unbelievably-modified RMR Hyundai Genesis PM580, set to run in the Unlimited Class. According to Hyundai's press release, that mean "anything goes". No rules, no restrictions; just build it however you want to and climb the mountain as quickly as possible.

Millen has created "a modern Le Mans style car", trying to keep the carbon fiber-bodied car's weight around 1,850 pounds. Power will come from a turbo'd Hyundai Lambda V6 that's been stroked to 4.1 liters, routed through a Weismann semi-automatic AWD transmission, and spun through a multi-Quaife differential setup to the 17-inch HRE wheels.

An active center differential "will allow a 10 to 100 percent torque split to the front wheels. This is important because the course changes from asphalt to dirt multiple times and allows the Genesis PM580 to have more than one set up on the 12.42-mile course."

Aerodynamically, the car is enhanced with an active rear wing provided by Aeromotions (the same people behind Switzer's recent R35 monster).

Millen says that according to the targeted weight, output would need to be around 675 horsepower to be competitive. With an engine capable of 750 horsepower (according to testing), he'd better hope those carbon fiber Brembos are good.

Scroll down for the specs so far.

By Phil Alex

SPECIFICATIONS

Chromoly frame and roll cage

Two Quaife differentials

Weismann semi-automatic AWD transmission

Tilton Racing clutch

3.8-liter Lambda V6 engine stroked to 4.1-liters

HKS T04Z turbocharger Bar and plate intercooler

Custom RMR stainless exhaust manifolds

Carbon fiber Brembo brakes and pads

17-inch HRE wheels 275/40 Toyo rear tires

RMR customer carbon fiber body with front and rear diffusers Active wing by Aeromotions

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Hyundai Moves Up in the World with Times Square Billboard

Continuing its high-profile advertising initiatives this year which included the launch of its new Genesis Coupe during the Super Bowl coverage, Hyundai has moved into Times Square in Manhattan, New York with a new outdoor campaign. The cube shaped billboard has three display faces, the front of which has LED screens showing a continuously updated stream of Hyundai video content while the two other sides get vinyl banners.

"As one of the world's largest brands, Hyundai is actively looking for ways to integrate with the world's biggest advertising venues, such as the Super Bowl, Academy Awards and World Cup," said Chris Perry, director of Marketing Communications, Hyundai Motor America. "Times Square billboards draw 1.5 million impressions daily and it is one of the most iconic locations for outdoor advertising, so it aligns perfectly with our overall brand strategy."

The first of a series of ads to be placed on the Times Square billboard features the South Korean firm's new Genesis Coupe.

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1/4 Mile Drag Race: Hyundai Genesis Coupe vs Nissan 370Z vs Mustang GT

Not that we consider the quarter mile "drag-race" test as being of any significant importance -there's not much to tell about a car from a straight-line, pedal-to-the-metal sprint- but nevertheless, we were more than curious to see how the all-new Hyundai Genesis Coupe with its 306HP 3.8-liter V6 engine managed against the also new, Nissan 370Z that comes with a 332HP 3.7-liter V6 and the 2010 Ford Mustang GT that is powered by a 4.6-liter V8 with 315HP. We won't spoil the "surprise" by telling you the outcome in MotorTrend's quarter-mile test, so just hit the jump to watch the video.

Link: Motortrend

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Video: Hyundai’s "Drifty" Genesis Coupe NY Show Presentation

More often than not, media presentations are one of the most tedious things that can happen to a person. Luckily, that wasn’t the case with Hyundai and its 2009 Genesis Coupe presentation at the New York Show opening. Check out the video and you’ll see exactly what we mean.

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Video: 2009 Hyundai Genesis Coupe

Available with either a 212 Hp 2.0-liter turbocharged 4-cylinder or a 306 Hp 3.8-liter V6 engine, Hyundai’s affordable rear-wheel-drive coupe was officially revealed today at the New York Auto Show (see pics and details here). According to Hyundai, the Couple will arrive in North American dealerships in the spring of 2009. Now here’s a phrase we haven’t heard for a while; hopefully, Hyundai will also consider bringing the Genesis Coupe to Europe… -Check out the official video right after the jump

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Hyundai RWD Genesis Coupe LA Show Debut & Action Film

Hyundai’s Concept Genesis Coupe heralds the introduction of an all-new, rear-wheel drive 2 + 2 sports coupe scheduled to join the Korean carmaker’s lineup in the spring of 2009. The near-to-production concept is powered by 300+ horsepower, 3.8-liter V6 engine. In this video we’ve combined scenes from the coupe’s LA Show premiere along with Hyundai’s short action film were you get a chance to see the car on the road.

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