Maserati Targeting BMW 5-Series, Announces Plans for New Entry-Level Model

The Fiat Group has revealed its future plans for the Maserati brand that include the presentation of a new entry-level model and a replacement for its flagship limo, the Quattroporte.

The announcement was made today during the presentation of the Fiat Group's 2010-2014 Business Plan to financial analysts and institutional investors in Turin.

According to the Italian automaker, the new model will carry a price tag under €55,000 (about US$74,000 at today's exchange rates) and will be positioned in the upper-end of the E-Segment that includes vehicles such as the Jaguar XF, BMW 5-Series, and Audi A6.

The brand also revealed that it is planning to introduce a successor to the Quattroporte luxury sports sedan that will be marketed and priced closer to cars like the Mercedes-Benz S-Class and BMW 7-Series.

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Maserati Announces Quattroporte Awards Edition Special for Geneva Show

We've seen automakers creating special edition models for numerous reasons or occasions, but Maserati's decision to premiere a limited production version of the Quattroporte sedan to celebrate the 56 awards from automotive and lifestyle publications that the car has received during its six years of life, sounds like the Italians are either running low on cash or ideas - maybe even both...

The distinctiveness of the "Awards Edition" that is based on the range-topping Quattroporte Sport GT S with the upgraded 433HP V8 engine extends to both the exterior and interior appointments.

The special edition model is offered in a uniqueQuarzo fuso exterior colour which is a pearlescent metallic Grey with a golden hue.

Among the exclusive to this model exterior enhancements are the 20-inch Multi Trident dark grey rims in a satin finish, polished Brembo brake calipers and the burnished treatment used on the chrome parts, as well as on the side air vents and radiator surround.

Inside, the Poltrona Frau leather of the seats is combined with perforated Alcantara with a new pattern, and the headlining is also in Alcantara.

Completing the interior upgrades are the special brushed aluminium door sills and Piano Black satin-finish wood mouldings while the boot is finished in black trim and features chrome details and a leather side pocket.

The Quattroporte Sport GT S "Awards Edition" will be go on sale in the latter half of 2010.

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Maserati Sells 1,000th Quattroporte Sports Sedan in Britain

Five years after its market debut in 2004 and Maserati has announced that it has just registered the 1,000th Quattroporte in the United Kingdom. Do the math and that comes to an average of 250 cars a year which is insignificant by usual standards but for Maser to issue a press release on the matter, we're guessing it must be good enough for the company. The 1000th car, a Quattroporte Sport GTS in Blu Oceano with Sabbia leather interior, was delivered yesterday by Maserati GB's Head of Sales Peter Denton, to its proud new owner John Burton.

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Maserati Quattroporte Sport GT S - Updated Photo Album

While on Maserati's site, we found a bevy of new photos of the Quattroporte Sport GT S that we haven't shared with you. To refresh your memory, the Sport GT S is the high-performance flagship model of the Quattroporte range and it was revealed in its facelift form for the first time at the Detroit Auto Show in January. The sportiest Maser saloon is powered by a 4.7-liter V8 engine that produces 433HP. Mechanical updates over the 'S' model include revised gearchange mapping, stiffer springs and lower ride height plus a more sonorous sport exhaust.

The Sport GT S version of the Italian firm's Porsche Panamera rival also features unique styling elements such as the new black grille with red accents and matching black chrome finish around the doors while inside there are new sports seats and a "titanium colored" composite material dashboard trim.

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Maserati Quattroporte Limo: Too Much of a Stretch...

These days it seems like no vehicle is safe from the procrustean-bed of limousine companies - not even the Maserati Quattroporte which in normal form is one of the most stylish sports sedans money can buy. The same can't be said for its 10-passenger limousine offspring that's up for hire by a Miami-based limo company called "Padilla Car Collection". The firm claims that this is the only stretched version of the Quattroporte in the world - thank God for that...

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Link: Padilla Car Collection

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