Heartbeat of America Dead? Chevrolet Kills Contract with Campbell-Ewald After 91 Years

Yet another shake-up in the world of General Motors: Chevrolet has decided to take a new advertising direction, dropping Campbell-Ewald after 91 years. Cambell-Ewald was behind such memorable tag lines as "The Heartbeat of America", "Like a Rock", and "An American Revolution"; the Chevrolet contract accounted for 25% of its business.

According to the Detroit News, the Bowtie will now be working with Publicis Worldwide, which represents big-timers like Coca-Cola, Whirlpool, and Hewlett-Packard, and has been handling some of its budding product lines.

Jim Campbell, US Chevrolet Marketing VP, was quick to thank Campbell-Ewald for the nine decades of service. After the politics, he said that "over the coming months, [Chevrolet] will transition the business to Publicis Worldwide, which has recently been handling [the] car and crossover brands."

The news comes shortly after Chrysler announced that they will also be heading in a new advertising direction, cutting ties with BBDO Detroit (forcing the firm to fire 485 people).

Campbell-Ewald will continue to work with GM, but on a much smaller scale. Bill Ludwig, Campbell-Ewald CEO and chairman, said, "We are committed to continue as one of GM's family of agencies and look forward to even more opportunities to demonstrate the breadth and depth of our capabilities."

Is it questionable to stop using a competent mainstay like Campbell-Ewald? Absolutely. At the same time, it's a breath of fresh air, something the General needs if it's ever going to get back on top.

By Phil Alex

Via: Detnews

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Real or Fake? Gran Turismo Ad Shows 1969 Corvette Stingray and 1988 Lamborghini Countach Scraping Sides

After watching this Japanese Gran Turismo PSP commercial of a '69 Corvette Stingray and a '88 Lamborghini Countach clashing sides on the race track more than a dozen times, we still can't tell if it's a real-life or a computer simulated scene. But then again, that's exactly what makes this commercial so successful in our opinion; for one, you'll want to watch it again and again but most importantly, it gets the message across that the video game blurs the lines of reality and fantasy. Check out the commercial in the video after the jump.

Via: Jalopnik

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VIDEO: Man in Bumblebee Costume Transforms into Camaro!

This has to be one of the coolest costumes we've ever seen and it definitely tops our "want it" list for this year's Halloween. The video, which appears to have been shot during some sort of promotional event at a Chevy dealership in Mexico, shows a man dressed up in a Bumblebee suit talking to a couple of potential buyers before transforming -literally- into a Camaro! But since seeing is believing, skip the jump to check out the video for yourselves.

Via: Jalopnik

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Videos of Ferrari Enzo, Lamborghini Gallardo & Corvette Z06 going Top Speed on French Highway

There's something about speed and high-end supercars that is dangerously exhilarating for all us petrol heads. It goes without saying that you should never try this at 'home' aka on a public roads, as the following videos were shot on closed sections of French highways with professionals behind the steering wheel. From what we could tell by watching the videos and comparing dashboard close-ups, the Ferrari Enzo managed to reach a top speed of close to 370 km/h or 230mph, the Corvette Z06 HUD showed 334 km/h or 208mph while the Lamborghini Gallardo Superleggera topped out just below 340km/h or 211mph.

FERRARI ENZO - 370KM/H or 230MPH




LAMBORGHINI GALLARDO SUPERLEGGERA - 340KM/H or 211MPH





CORVETTE Z06 334KM/H or 208MPH

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Exclusive footage from Transformers 2 with all Chevy Autobots, Including Corvette and Volt

Since General Motors is investing heavily on the upcoming Transformers 2 movie, 'Revenge of the Fallen' with five Chevrolet-based characters taking roles as Autobots, it doesn't surprise us at all that the automaker managed to secure exclusive footage of the film edited by director Michael Bay. The video that follows contains scenes with all five Chevy-bots, including SIDESWIPE (Corvette Stingray concept), SKIDS and MUDFLAP (based on Chevy's Beat and Trax concepts), JOLT (Volt) and of course, BUMBLEBEE (Camaro SS).

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Video: Chevy Beat and Trax Caught at Transformers 2 Movie Set

This summer, Paramount will unleash the sequel to the Transformers Movie called 'Revenge of the Fallen'. As with the first Transformers film that was released back in 2007, General Motors will make its presence felt with an array of models that will include the Chevrolet Beat and Trax minicar concepts. We're not sure if the two Chevys will transform into robots, but you can take a sneak peak at both cars in the video, which was shot during filming in Philadelphia, after the jump.

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Video: 2010 Chevy Volt & Corvette Concept at Transformers 2 Movie Set

We finally managed to find the amateur video from the ‘Transformers 2: Revenge of the Fallen’ movie set that we told you about in our previous post. The video shows what appears to be the production version (or pretty damn close to production) of the 2010 Chevrolet Volt along with shots of the Bumblebee Chevrolet Camaro, the Chevrolet Beat, the Chevrolet Corvette Centennial Design Concept and some other Chevys during the filming of a scene for the new TransChevys, err we mean Transformers 2 movie. Watch the video after the jump. -Continued

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Video: Revised Camaro Bumblebee from Transformers 2 Film

Here we go again; just as we were getting used to not hearing anything about the Transformers Movie, our friendly Autobot Bumblebee from the second installation of the Tranformer film called “Rise of the Fallen” has made its way into the internet well before the movie hits the screens in summer 2009.

The film’s producers –in cooperation with GM of course- have given the Camaro based Autobot a more aggressive look thanks to a Z28-like sport treatment that includes a new front bumper with a spoiler, a hood scoop and a slightly different paint job. See more images along with a small video after the jump. -Continued

Via: Autoblog.com , Source: Transformerlive

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